Why You Have No Power To Make Your Vision Happen

There is not one thing that determines whether your vision happens. Wait. There is one thing that determines whether you fulfill your vision. More in a moment… Pursuing your cause involves bringing together many things to make one machine. It involves bringing together a team, finding resources and getting word out about who you are […]

More Than Logo; Understanding And Translating Your Brand

Don’t mistake logo for brand. Your logo is not your brand. It is only a part of your brand. It is a representation of who you are. More like the hairstyle you wear that sets you apart from other people. It is your dress style and your walk that your friends use to spot you from […]

Brand Integrity; A Secret To Brand Loyalty

. “In the event of an emergency get your oxygen mask on first before assisting children… and passengers acting like them.  Welcome to Lanseria Airport, if this is not where you want to be, you’ve got some serious issues…” You will hear something like this on a typical Kulula flight. Kulula, a South African domestic […]

Beware The Pigeonhole

If Leonardo DA Vinci lived now and was looking for a job what do you think he’d look for? Artist? Biologist? Inventor? Maybe one or none of them. How about this: Leonardo has the following attributed to him: painter, sculptor, architect, musician, mathematician, engineer, inventor, anatomist, geologist, cartographer, botanist and writer. Imagine he was told to have focus and […]