Boldly Be; A Secret To Brand Loyalty

People love brands for different reasons. Like the old saying goes, “Different strokes for different folks”. People have their reasons for preferring brands to others. The biggest reason people love the brands they do, is because they are a reflection of something about them or something they aspire to. If your favorite brand were a […]

Don’t Be THAT Speaker: Tools

In the previous post, on speaking and microphones we looked at how speakers need to work with microphones. If you have not checked it out, I suggest you do. While speaking is the primary medium of communication, a lot more contributes to it. Being a great speaker involves more that just actual speaking but everything […]

Blog Post Integrity

I read and follow blogs to sharpen my thinking, learn and grow. Check out the other reasons I read and follow blogs here. There are some things that I find annoying and try not to do for you, the community that reads my posts. There is no one best way to blog. Different things work […]

2 Things Social Media Cannot ( & Can) Do

Every new tool is treated with excitement, skepticism, caution and a myriad of other reactions or attitudes. As with every tool there are problems it solves. Tools are only as effective as their use. There are also other factors that determine the effectiveness, such as the context and strategy in which they are employed. At […]

How Social Media Can Be Your Enemy

One of the evident marks of our time is social media. It has challenged our definition of friends, community, transparency, corporate accountability and movements. If harnessed properly, it is a tool that can be used to mobilise masses. Recent history, such as the UK riots, Egyptian uprisings and more, is proof enough. Social media has made […]