You know you’ve made it when you’ve got your own daily planner. By that I don’t mean that you have a daily planner that you own, I mean that your name is on a “daily planner” that other people buy. In case you were wondering about “daily planner”, it is the replacement term for “diary”. FYI: “diary” is soo last millennium.
Having your name on a “daily planner” for others to buy… That, ladies and gentlemen, is the greatest measure of success. In fact, the other side of this success is that the only reason people buy the diar, I mean I mean daily planner is because your name is on it. When your name is on the diary as a sales guarantor…
Oh, to go back on the term “daily planner”… Another reason people will get your daily planner and no one else’s, is that they will be productive. You’ve succeeded when your name on a daily planner means people will be more productive, just because they got your daily planner. I mean the paper on your daily planner rivals silk and is trimmed with gold. Yes, success.
Did I mention that even in the “made it echelons” there are further tiers? Leather bound with gold trimming and a ribbon for a marker is ‘the business’. No, wait, it is not one but two different colour ribbons. When you’re there, you’ve arrived. You make it rain! You are king of the daily planner.
Is your name on a daily planner? Could your name even sell a paperback notebook. One without a ribbon. Can your name guarantee productivity? Would your name even guarantee sales? If not, chances are you’re still calling it a diary. Perhaps you need a name change. Don’t forget to slap leather binding, gold trimming and two different colour ribbons. Make it three so you stand out ;-)
Oops, I’m holding up the queue…