Accomplishing a goal or target without the next one lined up will create what I call a “wander-wonder period”. Don’t wait till you reach your target to set the next one, always have ‘one in the bag’. Apathy will set in when there is no new and clear goal or target set ahead.
Myopia is a catalyst for apathy.
Challenges are one of the things I think facilitate innovation. With innovation there’s a general sense of, “we’re breaking barriers” or “new frontiers”, keeping your organization or team feeling a sense of progress and accomplishment.
To combat apathy you must constantly introduce your team to newer scenarios or challenges. New scenarios not only involve coming up with completely new programs or ‘products’ but could simply be, “how can we better a process?”
Familiarity is an enemy of ingenuity and innovation. As a leader, it is important for you to constantly and intentionally plan fun and engaging challenges for your team.
Feedback is very important for any subordinate or colleague. Without feedback outside of themselves your team can easily feel that their efforts and or even them, as individuals are being taken for granted, creating a platform for apathy to set in. Your team and colleagues want to know what you think or feel about them and their performance.
From my experiences, most would rather know that you think they are not doing as well as they could or should rather than silence. Feedback to your team will act a compass, pointing them to the areas and course they need to pay attention to.
Your team needs to be constantly reminded of the big picture and how they fit in. It is easy for some people to get discouraged when some part of their activity begins to feel mundane.
Constant reminders about the significance of their contribution will help keep their efforts in perspective, fanning the flames of purpose and combating possible apathy.
I’m still trying to think of other reasons why apathy sets in and some solutions…