Geoffrey Moore

Innovators and Early Adopters — are visionaries. They want revolutionary change, something that sets them apart qualitatively from their competitors. They are willing to take enormous risks. The early majority by contrast, have to worry about any change fitting into their complex arrangement of suppliers and distributors. “If the goal of visionaries is to make quantum leap forward, the goal of pragmatists is to make a percentage improvement – incremental, measurable predictable progress”.

Published by Blessing Mpofu

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