In an earlier post, I covered one of the best ways to bran yourself and some reasons why. This is a follow-up to that post.
Blogging, regardless of the media or platform you use for it is one of the best ways to manage your brand on the Internet. Your blog should be one of your brand’s best friends and sit on the first line of defense and offence.
In addition to the other reasons in the aforementioned post, here are a few more:
Do I really need to say much on this? For the sake of some perhaps I should… Blogging comes free but not really. It costs you time, which can be translated into dollar value. Maybe not… Blogging takes effort and a lot of energy, but the returns compared to the investment are worth it.
Blogging is one of the most cost-effective ways of marketing. I dare say that blogging can be part of the frontline of your marketing strategy.
Blogging doesn’t have any restrictions as far as expressing your brand is concerned. Social media platforms tell you what you can do when you’re there but you are in charge when it comes to your brand.
You have complete ownership and control over you content, unlike some *book and *gram platform(s) that own your photos and data when you put them there.
You get to choose the media of your communication. Unlike some platforms, which only allow you to use video or photos, you can mix as you please. Your house, your rules. Your data, your stuff!
You brand is can be summarized in a phrase or word. Maybe not. Though you can communicate what you’re about in a few meticulously strung words, it doesn’t make it the sum of your brand.
Tag lines or campaign slogans are merely hooks. Invitations for people to give you a little more of their precious attention.
Blogging is a great way to communicate who you are and all you’re about in manageable bite-sizes. This keeps your brand constantly in minds of people you reach. Guess who they’re going to call on when they have a need you meet… Doh!
For those who ask, “why should my enterprise blog?” the question should be, “why should you be so dumb not to?”