Google+ is now introducing ads. Also, unless you tell them not to they are going to use your face to endorse some stuff. That sound familiar?
And, in the other corner, all content on Facebook is now searchable. Oh, did I mention Instagram serving ads. Awesome. Yes, awesome, for them that is.
Once I was the guy who was outraged by this. I mean, “How could they use my content like that? It was my content, my family picnic photos, my wedding and my creative artwork. And, they’re just going to use it anyhow, not even without my permission.”
Like I said, I was once that guy, then I grew up.
Complaining about what social networks are doing with “your data” is naive [Click to Tweet]
User Agreements and Privacy Policies
You would’ve been aware that you were at the mercy of the network you would commit the memory of some of your precious moments in life. How do I know? I did that. I didn’t read the long, boring, legal jargon that the “agreements” are written in.
My take is that they, the user agreements that is, are written to protect the social media platforms more than the people who use them.
Stop complaining about the change of privacy and advertising on Facebook, Instagram, Google+ and the rest. They told you, in their complicated way and incomprehensible way that they would do what are doing.
It is their house you went to play in and you have to play by their rules. For me, it is that simple. But I didn’t just arrive at this. It was journey. They need to keep their lights on and want some sort of reward for allowing you to play in their house.
Is it that simple enough for you?
One of the ways I chose to grow up and stop complaining about all these changes is to put more “stock” on my blog. I now place more value on my blog in that I have chosen to concentrate on putting more of my personal stuff where I have complete control of my stuff.
I do still use Facebook, Google+ and others, because a lot of people are there, but I use it to point to my blog. My pageviews, including photo posts, are now too important for me just give away to Facebook, Google+ and the like.
Again, if you’re happy for someone else to call the shots on your stuff that is fine. But it is not for me. I use self-hosted WordPress for my blogs. I don’t like the free blogging platforms (e.g. wordpress.com, Tumblr) because I don’t know what bee is going to be in the bonnet tomorrow. I also don’t have complete control about what ads show on “my blog”.
My writing, precious memories in photos and other works are that much more valuable to me that I want where I can protect them and do as I please with them, without being a share price pawn for Zuckerberg or Schmidt.
Like I’ve said, I now choose to focus my content more on my own platforms. Besides my blog I’m also placing great value on apps and platforms that share the philosophy of complete ownership and control of works.
Anyone serious about influencing in any significant way must know how to leverage the different platforms. However, this must be done in way that also enables their own platform, of which they have autonomy to do as the please with.
Your strategy to influence must never be at the mercy of social media platforms you have no control over [Click to Tweet]
Focus on building your own platforms such as self-hosted blogs where you can put your realty. Use the Facebook, Google+ and others like them to enable your own platform.
[image credit: clasesdeperiodismo]