Every now and then bad customer experiences happen. I’d like to believe no (sane) organisation goes out of its way to deliver these. I’m lucky that this doesn’t happen to me often but when it does it feels like I’m being back paid. One of these not so nice experiences got me to write down some of thoughts on what a great customer experience should or can be. Its follow up, “How To Complain About A Bad Customer Experience In A Helpful Way” might be worth your attention. For now, let’s look at reasons for bad customer experience.
So, you’ve had a bad customer experience. Some people I’ve asked say they don’t engage the company or organisations. Others say they do. I got mixed responses with most people expressing the need to speak up. You should speak up when you’ve had a bad experience from a service provider for two simple reasons. The first is that when you make them aware, you give them an opportunity to get better. The other reason: if you protest by taking your business elsewhere, people will lose jobs. So, how to complain about a bad customer experience in a helpful way?