Every now and then bad customer experiences happen. I’d like to believe no (sane) organisation goes out of its way to deliver these. I’m lucky that this doesn’t happen to me often but when it does it feels like I’m being back paid. One of these not so nice experiences got me to write down some of thoughts on what a great customer experience should or can be. Its follow up, “How To Complain About A Bad Customer Experience In A Helpful Way” might be worth your attention. For now, let’s look at reasons for bad customer experience.
So, you’ve had a bad customer experience. Some people I’ve asked say they don’t engage the company or organisations. Others say they do. I got mixed responses with most people expressing the need to speak up. You should speak up when you’ve had a bad experience from a service provider for two simple reasons. The first is that when you make them aware, you give them an opportunity to get better. The other reason: if you protest by taking your business elsewhere, people will lose jobs. So, how to complain about a bad customer experience in a helpful way?
One of the biggest and worst reasons businesses fold is bad customer care and or support. One of my pet peeves is bad customer care. The last three words of the last sentence should never exist in the same sentence, but sadly they do. I had one of the least desirable customer experiences. We moved to a new house and have been trying to move our DSL line for a while now.
I’ve just had an experience with a service provider I felt I couldn’t articulate well. After a rant to my wife and further thinking, I came up with the phrase: “elusive system failure”. Yep, like most systems when it comes to customer care, it barely serves or saves the customer. At least that’s how I feel right now. The irony is that the very systems put in place to help me, as a customer became the thing that kept me out.