There are many enterprises with similar missions. Those missions expressed differently but still the same. The reason you have many restaurants, making similar food, for instance, is that there are equally many people who love the same food done somewhat differently.
The existence of many organisations is evidence there are many people who need to be served. Not only that, people want to be served a particular way. A way which not every enterprise can. For every quirky person or people, is a quirky organisation.
There are differentiators that every enterprise must always be aware of. They are important because they decide, to a great extent, who they will attract and serve. Thus, to an extent, success depends on every enterprise’s complete understanding and unique expression of their identity.
So, here are the three key differentiators, when it comes to what organisations can do internally for success:
Who They Are
Any organisation that will be successful needs to fully understand who they are. Identity is about what you do as well as what you don’t do. Successful organisations are clear on what they do.
With that, they know not to get embroiled in things that compromise their focus, and later their success.
Leader, you must be clear on who you are and be able to express that to the rest of your enterprise.
Expression Of Identity
Any enterprise that misrepresents its mission will attract the wrong ‘clients’ [Click to Tweet]
Attracting the wrong clients will cripple your ability to serve them satisfactorily. Partially served and unhappy ‘customers’ mean a tainted reputation or credibility. Wounded credibility, in turn, means an inability to be taken seriously into the future.
A wrong expression of identity means you also repel the people who should be on your team. I need not overemphasize the importance of having the right people on your team for success of your mission.
Wrong expression of identity means you also repel the people who should be on your team [Click to Tweet]
These are two key differentiators for the success of any enterprise…