Product: Brand Reputation Lines Of Offence And Defence

The reputation of brands matters now more than ever. Users of products or services are not only more aware of the power they have but have the tools to easily publish and broadcast their experience or impressions with ease. We’re in an era where people now care not only about products they use but how they …

Protecting Brands, Works and Reputation: (A Case Study?)

I think this makes for a great case study about how artists manage their work as well as how brands protect their reputation. Euodia Roets of Touchee Feele says she was in discussions with Woolworths South Africa about some design work. You can check out Euodia’s allegations here Woolworths, eventually didn’t take her designs, but …

Why Chairs Are Important Tools For Leaders

  Leaders must have and love chairs. They’re one of the most critical of leadership tools. They must create time and space to connect with their teams. They must listen. They must allow their teams to look into their eyes on the same level. Leaders who fail at relationships fail at leadership. Leadership is more …