Brands are basically the way you portray yourself (this applies to individuals and organisation). They’re also the way people see or understand you to be. Your brand is basically the persona built by a combination of what show as what people generally perceive as who or what you are.
I’ve written about branding a little ;-) As people and organizations, we want to project ourselves in a way that we want to be identified and loved for whatever end we have in mind. I’m not against brand promotion (whatever that is), however, I’m about being truthful in how we project who we are what […]
Your brand or organisation’s reputation is integral to its fate. I’ve written about how your “products”, whatever they are, are critical components for a healthy reputation. In the mix are leaders. Leaders have the responsibility to not only express and embody their enterprise’s brand to those they lead, in their enterprise, but also to the world. […]
I think this makes for a great case study about how artists manage their work as well as how brands protect their reputation. Euodia Roets of Touchee Feele says she was in discussions with Woolworths South Africa about some design work. You can check out Euodia’s allegations here Woolworths, eventually didn’t take her designs, but […]