Leaders: Brand Reputation Lines of Offence And Defence

Your brand or organisation’s reputation is integral to its fate. I’ve written about how your “products”, whatever they are, are critical components for a healthy reputation. In the mix are leaders. Leaders have the responsibility to not only express and embody their enterprise’s brand to those they lead, in their enterprise, but also to the world. … Continue reading Leaders: Brand Reputation Lines of Offence And Defence

Protecting Brands, Works and Reputation: (A Case Study?)

I think this makes for a great case study about how artists manage their work as well as how brands protect their reputation. Euodia Roets of Touchee Feele says she was in discussions with Woolworths South Africa about some design work. You can check out Euodia’s allegations here Woolworths, eventually didn’t take her designs, but … Continue reading Protecting Brands, Works and Reputation: (A Case Study?)