Restoring An Appreciation For The Familiar

How’s that for restoring an appreciation for the familiar? A brilliant video by IKEA ripping off Apple, of course, while effectively restoring appreciation for a catalogue. Of all things, a catalogue. Well thought out and executed. Some things don’t deteriorate in value. Their value is lost in perspective. it is how you help people see the worth of your product or mission that matters.

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Protecting Brands, Works and Reputation: (A Case Study?)

I think this makes for a great case study about how artists manage their work as well as how brands protect their reputation. Euodia Roets of Touchee Feele says she was in discussions with Woolworths South Africa about some design work. You can check out Euodia’s allegations here Woolworths, eventually didn’t take her designs, but … Continue reading Protecting Brands, Works and Reputation: (A Case Study?)