How’s that for restoring an appreciation for the familiar? A brilliant video by IKEA ripping off Apple, of course, while effectively restoring appreciation for a catalogue. Of all things, a catalogue. Well thought out and executed. Some things don’t deteriorate in value. Their value is lost in perspective. it is how you help people see the worth of your product or mission that matters.
I’m a student of communication in leadership (& yes, life too). There is more than one message I get from this photo I took. The thing is, there is the speed limit sign and a mistake they made was add another message, causing “message overload”. “Message overload guarantees a level of distortion in the messages … Continue reading Sixty Caution Potholes – Message Overload
The only thing romantic about doing things that matter, about changing the world, is the idea of romance. The thought of doing anything of significance can excite many, if pitched right. With this I would include the skew perception of passion. The actual work is not romantic at all. It is the “product” or outcome … Continue reading The Romance In Doing Things That Matter
The reputation of brands matters now more than ever. Users of products or services are not only more aware of the power they have but have the tools to easily publish and broadcast their experience or impressions with ease. We’re in an era where people now care not only about products they use but how they … Continue reading Product: Brand Reputation Lines Of Offence And Defence
I think this makes for a great case study about how artists manage their work as well as how brands protect their reputation. Euodia Roets of Touchee Feele says she was in discussions with Woolworths South Africa about some design work. You can check out Euodia’s allegations here Woolworths, eventually didn’t take her designs, but … Continue reading Protecting Brands, Works and Reputation: (A Case Study?)