Restoring An Appreciation For The Familiar

How’s that for restoring an appreciation for the familiar? A brilliant video by IKEA ripping off Apple, of course, while effectively restoring appreciation for a catalogue. Of all things, a catalogue. Well thought out and executed. Some things don’t deteriorate in value. Their value is lost in perspective. it is how you help people see the worth of your product or mission that matters.

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A Proper Understanding Of Commitment

This surfer dude aptly captures the essence of commitment. This is from a proper understanding of commitment.

Commitment making the decision that any other decision is to make what you’ve signed up for happen [Click to Tweet]

It means changing your mind or backing down is not an option. It means everything else must bow to the mission you’ve thrown yourself into. Everything else must fit into that.

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