Restoring An Appreciation For The Familiar

How’s that for restoring an appreciation for the familiar? A brilliant video by IKEA ripping off Apple, of course, while effectively restoring appreciation for a catalogue. Of all things, a catalogue. Well thought out and executed. Some things don’t deteriorate in value. Their value is lost in perspective. it is how you help people see the worth of your product or mission that matters.

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Lost In Expression

This was a job ad I saw in a newspaper. Imagine that! An earth moving mechanic… I had no idea such existed. Where can I sign up to be that? Communication happens when the message received by the receiver is as intended by the sender There’s always room for misinterpretation. What varies is the degree … Continue reading Lost In Expression