Protecting Brands, Works and Reputation: (A Case Study?)

3 thoughts on “Protecting Brands, Works and Reputation: (A Case Study?)”

  1. Hi Blessing,
    Thanks for posting about this, it really is important that these events are made public, so that the society can make educated dicisions when purchasing in the future.
    I completely agree with you in that, one cannot not take things personally when you have created something of your own it is cheaply re-created (probably in china) and then no acknowledgement is given to the person who holds the intellectual property.
    As knowing Euodia personally, she is a very sweet woman working very hard to make ends meat, she sits on weekends at markets trying to sell her stuff, I remember how excited her and her husband were about just getting the exposure of having a product in woolies.

    I must say it is really, really disappointing what woolies have done, or whoever is responsible for making the decision to plagiarise, its a real poor show of character!

    Secondly, when i spoke to Euodia’s husband earlier, he told me that they had received emails from other designers that had similar experiences with woolies, l think now is the time for those designers to come out (united) and not necessarily make woolies pay, but big brands out there must know, that there are repercussions for playing dirty, and that we as South Africans will not tolerate such outlandish behaviour.

    I mean how will we ever get anywhere economically if our entrepreneurs cant even get a foot hold in the market! Absolutely disgusting!!!!

    what woolies have done is taken advantage of someone so sweet and so genuine and used her to their advantage, no matter how they try and spin this in the days to come, it wont matter!!! whats done is done!

    1. i agree with you: it is important that business must be conducted in honesty and integrity. combine this with mutual respect and we have an economy of fairness in which everyone benefits. i hope everything is resolved amicably without further complications.

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