I like motherland coffee because they make grey coffee and they have practices I love and matter to me.
Their “one up” against their competition is not only a great product and service but that they enable others while they’re at it.
They only sell Fair Trade African coffee.
People will always buy in to something that makes a difference in a greater sphere than their current one of activity.
As you lead and solicit buy-in from those you lead, see how you can make a difference elsewhere. Enable others through what you’re already doing. There are opportunities that you’ve either overlooked or not paid enough attention to.
People will embrace opportunities to make a difference. Make it easy for them by making it a part of how you do things as a leader and enterprise.
The value of your “products” is not just what you give to those you serve but what else you do as you do what you do.
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