Why People Buy And Buy In Or Not

 

I like motherland coffee because they make grey coffee and they have practices I love and matter to me.

Their “one up” against their competition is not only a great product and service but that they enable others while they’re at it.

They only sell Fair Trade African coffee.

People will always buy in to something that makes a difference in a greater sphere than their current one of activity.

As you lead and solicit buy-in from those you lead, see how you can make a difference elsewhere. Enable others through what you’re already doing. There are opportunities that you’ve either overlooked or not paid enough attention to.

People will embrace opportunities to make a difference. Make it easy for them by making it a part of how you do things as a leader and enterprise.

The value of your “products” is not just what you give to those you serve but what else you do as you do what you do.

Published via Pressgram

Author: Blessing Mpofu

just a guy changing the world

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