After The Preview, Before The Feature

When preparing to launch new projects, products or campaigns we often expend a lot of energy, time and other resources. We do this in order to ensure that whatever our focus starts off well and we get off to a flying start. After spending a lot of time and resources the launch becomes a flop. This is likely to happen when we have not take the time after the preparations, before the start, to replenish ourselves and resources. It is of the essence to allow enough time between that gap of finishing tests etc and the actual launch. Fill the gap with things that will allow for rest and replenishment.

The need to take adequate rest as part of our work is often stressed. But we tend to overlook the importance of resting or allowing  “breathing” before kick off! While preparations are to ensure that everything is in place before take off, we forget that we are actually using some energy that we will also need after launch. Take time to ensure that you, your team and resources are adequately replenished before launch. Rest is a form of preparation that is often overlooked. Don’t use so much energy in rehearsals that you lose momentum for the actual show! Don’t expend too much energy in the warm up, before the actual match…  If you do make sure you’ve done enough to get it back before the “main feature” .

Author: Blessing Mpofu

just a guy changing the world

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