Two Key Differentiators For Success Of Any Enterprise

There are many enterprises with similar missions. Those missions expressed differently but still the same. The reason you have many restaurants, making similar food, for instance, is that there are equally many people who love the same food done somewhat differently.

The existence of many organisations is evidence there are many people who need to be served. Not only that, people want to be served a particular way. A way which not every enterprise can. For every quirky person or people, is a quirky organisation.

There are differentiators that every enterprise must always be aware of. They are important because they decide, to a great extent, who they will attract and serve. Thus, to an extent, success depends on every enterprise’s complete understanding and unique expression of their identity.

So, here are the three key differentiators, when it comes to what organisations can do internally for success:

Who They Are

Any organisation that will be successful needs to fully understand who they are. Identity is about what you do as well as what you don’t do. Successful organisations are clear on what they do.

With that, they know not to get embroiled in things that compromise their focus, and later their success.

Leader, you must be clear on who you are and be able to express that to the rest of your enterprise.

Expression Of Identity

Any enterprise that misrepresents its mission will attract the wrong ‘clients’ [Click to Tweet]

Attracting the wrong clients will cripple your ability to serve them satisfactorily. Partially served and unhappy ‘customers’ mean a tainted reputation or credibility. Wounded credibility, in turn, means an inability to be taken seriously into the future.

A wrong expression of identity means you also repel the people who should be on your team. I need not overemphasize the importance of having the right people on your team for success of your mission.

Wrong expression of identity means you also repel the people who should be on your team [Click to Tweet]

These are two key differentiators for the success of any enterprise…


#08 and #07: The Top 10 Blog Posts Of 2013

Check out which posts made number nine and ten of 2013 here. The countdown continues:


How To Silence The Critics


Critics and criticism are inevitable. The most respectable people are the ones who attempt something. If you’re going to do anything significant you will face the critics. This post was addressed that. Check out How To Silence The Critics here.

critics are all just talk; heretics are about action that brings about real change || image by Banalities | cc


Why You Must Fall In Love With Frustration; Understand It

Frustration, like criticism is inevitable. One of the ways to deal with it is to fall in love with it.

Stay tuned for the rest of the countdown. If you been following Leadership Heretic in 2013, what have been some of your favourite posts.

Remember: Be bold. Be /ˈherətik/.


Keeping Perspective On Leadership As A Function

In an earlier post I highlighted the potential demise of leaders when they confuse the attention they get from those they lead. Leaders must never mistake the attention they get, as focus on them but realise that it is to enable they function, which, ultimately is to see vision realised for the enterprise they lead. Keeping perspective on leadership as a function is something every leader must do.


You Will Be Frustrated When You Don’t


Leadership is inherently forward-looking. When leaders don’t actively do so, frustration is inevitable.

Lack of innovation and stagnation is a result of leaders NOT looking ahead [Click to Tweet]

Leader, It’s stone to lift your head and eyes. Look ahead.

Be boldBe /ˈherətik/.



Here: Spell It Out

I have spelt it out before, communication is a very important part of leading change. In fact, whatever change you seek to bring about is not going to happen well, if at all without communication.

While I wrote about the importance of communicating as a critical tool of leading change, I felt it necessary to highlight a specific aspect. After all, great leadership can only be with specifics.