After The Preview, Before The Feature

When preparing to launch new projects, products or campaigns we often expend a lot of energy, time and other resources. We do this in order to ensure that whatever our focus starts off well and we get off to a flying start. After spending a lot of time and resources the launch becomes a flop. …

Final Words

We all have people we look up to for diverse reasons. Some of the reasons we look up to them could be that they have strengths in areas we don’t. Or they’ve achieved in areas we want to achieve in… The reasons are many, perhaps innumerable. And, now and then we contemplate on questions we …