Something Communicators Must NEVER Forget

I’ve just been thinking about something communicators must never forget… I meet a lot of people every week. I also facilitate different types of groups with different types of people. Life would be extremely boring if we were all alike. I think I’d really hate to have everybody like me.

After The Preview, Before The Feature

When preparing to launch new projects, products or campaigns we often expend a lot of energy, time and other resources. We do this in order to ensure that whatever our focus starts off well and we get off to a flying start. After spending a lot of time and resources the launch becomes a flop. …