Brand Integrity; A Secret To Brand Loyalty

. “In the event of an emergency get your oxygen mask on first before assisting children… and passengers acting like them.  Welcome to Lanseria Airport, if this is not where you want to be, you’ve got some serious issues…” You will hear something like this on a typical Kulula flight. Kulula, a South African domestic …

Boldly Be; A Secret To Brand Loyalty

People love brands for different reasons. Like the old saying goes, “Different strokes for different folks”. People have their reasons for preferring brands to others. The biggest reason people love the brands they do, is because they are a reflection of something about them or something they aspire to. If your favorite brand were a …

Useless Critique

For anything to become greater, you have to not only identify its limitations. Whether it’s a team, a system or a product, it will never be any greater without it being critically looked at. ‘Critical’ has become a synonym, for mean or nasty.

Learning From Bono | Changing The World

I wish I was at TED 2013. I followed Bono’s talk on Twitter and the TED blog. Wow Bono, the U2 front man, is passionate about music and world change. He is also co-founder of the ONE campaign, a movement fighting the injustice of extreme poverty. I’m sure when U2 started Bono never dreamed that his …

The Power Of Clear Sight

People are moved by what they see. We live in the most visual time humanity has ever known. Technology is focused on creating vivid pictures using high-definition lens and screens. We have binoculars so we can bring distant things closer and see them with a clarity distance robs from our unaided eyes. We do not …