They could’ve just said, “Eat this muffin” or “Complimentary muffin”. The way they “framed” their muffin message is just so cool. For maximum impact, don’t just say what you need to say, craft your message and its delivery. That makes a difference. A huge one. Love your message and your cause enough to be …
Tag Archives: vision
The Start Matters
“It’s not how you start but how you finish that matters” has been embraced by many to undermine the importance of the start. The start matters. Paying attention to how you start can set you on a trajectory that a careless and half-hearted start won’t. You can get ahead from the start. It doesn’t make …
Why I’m Doing It Again: We Run Jozi
In 2012 I ran my first ten kilometers straight on Nike’s We Run Jozi. Yes, on race day. Before that, the furthest distance I’d ever run at one go was seven kilometers. Being my first experience of this nature, I reflected on it. Then again, it is just me to think through my experiences, especially …
Here: Spell It Out
I have spelt it out before, communication is a very important part of leading change. In fact, whatever change you seek to bring about is not going to happen well, if at all without communication. While I wrote about the importance of communicating as a critical tool of leading change, I felt it necessary to highlight …
Technology, Leadership and Futurism
Graeme Codrington spoke at 27 dinner about the third wave of [digital] technology. I won’t go much into the “waves” aspect of it. Think about the evolution of technology from, say, the industrial revolution. Consider the game changer of the assembly line in Ford’s factory. Revolutionary.