People love brands for different reasons. Like the old saying goes, “Different strokes for different folks”. People have their reasons for preferring brands to others. The biggest reason people love the brands they do, is because they are a reflection of something about them or something they aspire to. If your favorite brand were a …
Category Archives: Ideas
Useless Critique
For anything to become greater, you have to not only identify its limitations. Whether it’s a team, a system or a product, it will never be any greater without it being critically looked at. ‘Critical’ has become a synonym, for mean or nasty.
Why Not Doing Something You’re Passionate About Is Killing You
I had coffee with some great people this morning. Something Andrew Coles said about dreams got me thinking… Living in the realm of clear sight will strongly move you. Clear sight is often the first step. By clear sight I mean more than just vision. I mean having a sense of purpose that your vision will …
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‘Bright And Early’ Is A Contradiction | Innovation
‘Bright and early’ is a contradiction. Anyone that has woken up early, really early, will tell you it is not bright. If you wake up early enough, you will either see little or no sunlight at all. As much as this applies to the sun at the start of the day, it applies to innovation …
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Giving Up
I have been a little pensive, dreaming about the future while evaluating the near past. It is bitter-sweet. The thought of possibilities evoke passion and excitement. Past failures, on the other hand, remind me of what can go wrong. Past and anticipated failure is why we sometimes do not attempt anything. Past failures are often …